Innovative digital labelling trial to progress

The Government will move ahead with a digital labelling trial, another step towards removing barriers to consumer choice and
competition.

It follows consultation at the end of last year on the trial, a requirement under the Food Act.

“Food retailers have told us labelling products can be a costly barrier to entry or expansion into the New Zealand market.

 This trial provides an opportunity to test innovative digital labelling technologies and allows more flexibility to potential new
entrants,” Economic Growth Minister Nicola Willis says.

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