Workshop: How AI is changing how customers find you

How AI is changing how customers find you

AI is already changing how businesses are discovered online. Search is evolving, customer behaviour is shifting, and many companies are starting to notice that what used to work for visibility and lead generation isn’t as reliable as it once was.

In this practical 2-hour workshop, James Smith and Andrew Newman of WebXC will explore how AI is reshaping search, online visibility and decision-making, and what this means for businesses right now.
The session is designed for business owners, leaders and marketers who want a clear, accessible understanding of what’s changing and what actions are worth considering, without needing to be technical experts.

The workshop will focus on real-world implications, examples and practical guidance that attendees can take away and apply to their own organisations.

What you’ll learn
● How AI is changing search and online discovery

● Why some businesses are becoming less visible without realising it

● What this means for your website, content and digital presence

● Common misconceptions about AI and search

● Practical steps businesses can start thinking about now

Who should attend
This workshop is suited to:
● Business owners and directors

● Senior managers and leaders

● Marketing and communications managers

● Anyone responsible for generating leads or online visibility

No technical or AI background is required.

About WebXC
WebXC is a website and search strategy consultancy founded by James Smith and Andrew Newman. Drawing on extensive experience across digital strategy, SEO and online visibility, WebXC helps businesses adapt their websites and digital presence as AI changes how customers discover and evaluate companies.

NB: This event is reserved for Business East Tamaki members only.

Disclaimer: By attending this event, the participant consents to being recorded and photographed related to the event, and hereby authorises BusinessET to use the material in any form without further consent from or payment to the participant. 
If an event is sponsored, the sponsor will receive the contact details of all registered attendees. The sponsor may choose to contact attendees at their discretion.

Refund policy for paid events: BusinessET offers a full refund if the booking is cancelled in writing at least 48 hours before the event. If the cancellation is received after this deadline a refund will not be offered. BusinessET reserves the right to cancel an event due to low enrolment or other exceptional circumstances. In such circumstances, all participants will be offered a full refund. If an event is postponed, BusinessET will give participants the option of transferring to the new date or receiving a full refund.